gown theory
introduces
INNOCENTIA & SLANOVSKIY
innocentia
Innocentia is bridalwear with presence. Defined by sculpted silhouettes, exceptional fabrics and intricate detailing, each collection balances modern femininity with the craftsmanship and confidence of true luxury bridal.
Two distinct lines define the house, Innocentia and Innocentia Divina. Each has its own aesthetic and character, while sharing the craftsmanship, quality and confident design language synonymous with the Innocentia name.
Innocentia Divina is the house’s couture line with hand-beaded gowns built for architectural complexity and quiet drama. French Chantilly lace and Italian silk are worked into structured bodices and sculpted silhouettes, with transformable details like detachable sleeves and lift-away overskirts. For the modern bride who wants one dress, reshaped as the day unfolds. Gown Theory’s Divina offering spans the Muse and Temple de l’ame collections.
muse collection
temple de l'Âme collection
Innocentia is the signature bridal line, defined by confident silhouettes, intricate detailing and an unmistakable sense of romance. Structured corsetry gives way to fluid skirts, dimensional lace and hand-applied embellishment, with each collection exploring a different balance of softness and drama. For the modern bride who wants romance, reimagined.
The Gown Theory edit draws from two distinct Innocentia collections, Mont Blanc and Sincerity, bringing together a carefully selected range of gowns chosen for their appeal to the UK bridal market.
mont blanc collection
SINCERITY collection
slanovskiy
Slanovskiy brings a fresh, fashion-led approach to bridal, with flattering silhouettes, beautiful fabrics and statement details designed to make an immediate impression. From clean, sculpted shapes to softer layers, lace and embellishment, the collections balance modern glamour with an effortless femininity. For the bride who knows what she loves and isn’t afraid to wear it.
Rather than presenting a single collection, the Gown Theory edit brings together hand-selected Slanovskiy gowns carefully chosen from across the ranges. Each has been selected for its design, wearability and appeal to the UK bride.
Launched in July 2026, Gown Theory brings together years of experience across the bridal and wedding industries with a fresh approach to designer representation. Following an incredibly positive response to its launch, the focus is now on building lasting relationships with boutiques and introducing collections that offer something genuinely exciting for the UK bridal market.
