gown theory
introduces
INNOCENTIA & SLANOVSKIY
Innocentia is bridalwear with presence. Defined by sculpted silhouettes, exceptional fabrics and intricate detailing, each collection balances modern femininity with the craftsmanship and confidence of true luxury bridal.
Two distinct lines define the house, Innocentia and Innocentia Divina. Each has its own aesthetic and character, while sharing the craftsmanship, quality and confident design language synonymous with the Innocentia name.
click on the images or buttons below to see the collections
Slanovskiy brings a fresh, fashion led approach to bridal, with flattering silhouettes, beautiful fabrics and statement details designed to make an immediate impression. From clean, sculpted shapes to softer layers, lace and embellishment, the collections balance modern glamour with an effortless femininity. For the bride who knows what she loves and isn’t afraid to wear it.
Gown Theory has chosen to offer the Insomnia collection, for its design, wearability and appeal to the UK bride.
Launched in early 2026, Gown Theory brings together years of experience across the bridal and wedding industries with a fresh approach to designer representation.
Innocentia and Slanovskiy were chosen for exactly that reason. We chose two distinctive design houses offering exceptional quality, strong design and a point of difference for boutiques looking beyond the familiar names.
Following an incredibly positive response to officially our brand launch launch in July, the focus is now on building lasting relationships with boutiques and introducing collections that offer something genuinely exciting for the UK bridal market.
Thank you to everyone who joined us to celebrate the launch of Gown Theory and experience the collections for the first time. For those who couldn’t be there, here’s a glimpse of the day.
