We want bringing Innocentia and Slanovskiy into your boutique to feel straightforward. From choosing your opening collection to placing individual bride orders afterwards, you’ll deal directly with Jo at Gown Theory, your UK & Ireland representative.
OPENING ORDERS
The minimum opening order is 7 gowns from a single collection.
Each collection is ordered independently, so gowns from different collections cannot be combined to make up the minimum order quantity.
This gives you enough of a collection to properly introduce the designer to your brides, while still allowing you to curate an edit that works for your boutique and your customer.
If you’re unsure which seven gowns to choose, Jo can help you put together a considered opening selection based on your boutique, price point and existing designers.
Choosing Your Gowns
You don’t need to take an entire collection.
Choose the gowns you believe will work hardest on your rail, whether that’s a balance of silhouettes and price points or a tightly edited selection that reflects the particular bride you attract.
Once your opening order has been placed, individual gowns can be reordered for brides without repeating the seven-gown minimum.
bride orders
Both Innocentia and Slanovskiy offer individual bride orders, with sizing and measurements confirmed when the order is placed.
Innocentia gowns are produced to the bride’s measurements, while Slanovskiy offers both standard sizing and custom-size ordering.
We’ll guide you through the measurements and information required for each designer and gown when you place your order.
production times
As a guide, allow approximately 8–12 weeks for production, depending on the designer, gown and time of year.
Rush production may be available for some orders, subject to confirmation.
We will always confirm the expected production timeframe when your order is placed, and we’d recommend allowing plenty of time wherever possible, particularly for gowns with intricate handwork or custom requirements.
Changes & Customisation
Some gowns can be ordered with alternative or additional elements, including detachable sleeves, overskirts, trains, capes and other coordinating pieces. Certain design alterations or custom requirements may also be possible depending on the gown.
Speak to Jo before promising a change to a bride and we’ll confirm what can be done, any additional cost and whether it affects the production time.
Delivery
Orders are produced by the designers and delivered to the UK.
Delivery times are additional to production times and will be confirmed with your order. We’ll keep you updated throughout the process so you know when to expect your gowns.
Ready to Order?
Whether you’re placing your opening order, adding to your collection or ordering a gown for a bride, simply get in touch with Jo.
And if you’re still deciding which collection or which gowns would be the strongest fit for your boutique, we’re very happy to help.